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OUR TEAM VALUES
Our employees are the heart of everything we do. We foster a culture of growth, inclusivity, and innovation.
Through outreach programs, partnerships, and local initiatives, we’re dedicated to making a positive impact.
We’re committed to shaping a cannabis future that’s responsible, inclusive, and built for lasting change.
Our InHouse brand gives away thousands of dollars in our local markets to help offset repairs and other housing costs for worthy Veterans. The program shines a spotlight on this serious U.S. issue.
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Our Betty’s Eddies brand partners annually with the Keep A Breast Foundation to promote breast cancer awareness and early detection education during Breast Cancer Awareness Month. Highlights include limited-edition pink packaging, sponsorship of the Susan G. Komen More Than Pink Walk and driving donations to this worthy cause.
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Our retail stores annually donate nearly 1,000 turkeys to ensure citizens in need can enjoy a warm holiday meal at Thanksgiving. We also host food drives at our dispensaries to support local food banks.
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Our dispensaries raise awareness and generate support for animal shelters with locally tailored activities each year.
Each year, the Bob Fireman Award for Entrepreneurship honors the legacy of our co-founder by awarding a cannabis executive who embodies Bob's spirit of integrity, leadership, and community commitment. The recipient must reflect the same values that guided Bob's life and career: doing what you say you'll do, building a company culture of trust, collaboration, hard work and fun, and serving as an outstanding representative of the cannabis community.
Awarded in 2023 to: Loriel Alegrete, CEO of 40 Tons
Awarded in 2024 to: Shanel Lindsay, Founder of Ardent Life
